THE JOURNAL

Why Solara Brokers Private Charters Directly

Solara Society brokers all private aviation charters directly to ensure complete control over safety, cleanliness, and overall quality of the aircraft experience. By managing each flight end-to-end, we guarantee seamless coordination across every leg of our members’ journeys. This direct approach also allows us to secure cost efficiencies through empty-leg utilization and trusted operator relationships worldwide.

At Solara Society, we believe that private aviation should embody the same standard of excellence that defines every aspect of our members’ lives. Each flight represents more than transportation—it is a reflection of trust, precision, and refinement.

That’s why we broker every charter directly. By remaining at the center of each transaction, we maintain full control over the quality, safety, and experience of every journey. It’s how we ensure that the Solara name remains synonymous with integrity and effortless luxury.

Safety, Quality, and Control

Private jet travel is only as exceptional as the aircraft and crew behind it. Through direct partnerships with a carefully curated network of global operators, we personally verify the condition, cleanliness, and maintenance of every aircraft we place our members on.

Our vetting process extends beyond aesthetics—it includes safety records, pilot certifications, maintenance histories, and service standards. This allows us to eliminate uncertainty and ensure every flight meets or exceeds both FAA and international safety standards.

The result: our members board with complete peace of mind, confident that every detail—from the scent of the cabin to the skill of the captain—reflects the Solara standard.

Seamless, End-to-End Travel Management

Most charter brokers arrange the flight and stop there. Solara handles the entire journey.

Our concierge team oversees each element of travel—from ground transportation and in-flight catering to villa reservations, dining experiences, and post-arrival coordination. Every trip is fully integrated and personally managed, so our members never have to think about logistics. One call, one point of contact, and an entire itinerary comes to life with precision and discretion.

Understanding the True Cost of Charter

Many people don’t realize that when booking a private jet, they’re often paying round-trip costs—even when flying one way. This is because most aircraft must return to their home base after drop-off, and will not sit idle for days or weeks while clients complete their stay. Traditional charter models pass that cost on to the customer, which means you’re paying for an empty return flight you’ll never take.

Solara’s direct approach changes that equation. Through our global relationships and real-time access to operator schedules, we strategically utilize empty legs whenever possible—flights that are already repositioning or returning to base—to significantly reduce costs for our members.

By aligning these repositioning flights with our clients’ itineraries, we can often secure savings of 30% to 50% compared to standard charter pricing, without ever compromising aircraft quality, safety, or convenience.

This strategy, combined with our deep industry insight, gives Solara members both value and exclusivity—proof that true luxury is as intelligent as it is indulgent.

Exclusivity in Motion

Every Solara arranged flight is more than a booking; it’s a curated experience. We select aircraft and crews not only for their credentials but for their ability to embody the quiet luxury our members expect. From the cabin’s temperature to the champagne label poured before takeoff, every touchpoint reflects the Solara ethos—refined, intentional, and completely bespoke.

By brokering directly, we remain the single point of accountability from start to finish, ensuring that each flight, each destination, and each moment in between aligns seamlessly with our members’ preferences and pace of life.

Because at Solara, private aviation isn’t just about where you’re going—it’s about how you get there.